As you work on finding new customers for your business you should think of where they are in their process or journey of using your services or buying your products. Your digital marketing should be designed to engage with potential customers at each stage of their buying process. These customer stages are generally described as […]
About Steve Macfarlane
This author has yet to write their bio.Meanwhile lets just say that we are proud Steve Macfarlane contributed a whooping 4 entries.
Entries by Steve Macfarlane
For many years Facebook has used Relevance Score to measure ads in terms of their relevance to their target audience. This basic metric was somewhat helpful for marketers but not necessarily that insightful. Now Facebook will introduce new metrics to replace the Relevance Score at end of April. Instead of the current Relevance Score, Facebook […]
Here are two factors to consider if you are working through this decision. 1. What expertise do I have or do my employees have in digital marketing? There are many aspects to building and managing your online presence. Options include pay per click search ads, facebook ads plus display and video ads. Then you have […]
It’s a question we often get from new clients. The answer is of course “It depends”. It really does depend on your immediate and longer term objectives. But the answer can be summed up in two ways. If you want to reach people who are actively looking for services, products, ideas and offers then you […]