Plan for 2021

The calendar is just about to turn over to a New Year. It feels like everyone wants to put 2020 well behind us. It has been a challenging year to say the least. Many of our clients have been through a difficult year, with businesses being forced to close and make significant changes to how they operate.

How did you adjust in 2020?

Junction Digital was able to help our clients be nimble and flexible with their go to market strategies. Some clients added online storefronts. Others changed the creative messaging to provide information to customers about how they are providing a safe environment for them. For many we shifted the ad focus across platforms to capitalize on media usage trends. Some clients saw improved results with search while others got more traction with social media or programmatic ads. Many clients still had a very successful year as their digital marketing helped them find new customers and build business despite the impact of COVID 19.

Leverage your  digital marketing, selling and delivery

If your business is in the retail sector then you must be able to sell online. You should provide delivery options, if you can physically ship small items. Larger items require pickup or special delivery services, until customers are allowed back in stores. Make sure your business lets people shop online. People are very comfortable doing this now.

If your business is a service then you have already adopted to online and over the phone interaction with your customers. Video meetings are now common with customers. Just make sure your marketing is getting the conversions you need and bringing potential customers to your site.

Every business is still faced with the challenge of finding new customers and this is true perhaps more than ever now. Junction Digital is here to help you navigate through this challenging environment by developing an effective online marketing strategy that fits your budget and delivers results.

We wish everyone Happy Holidays and a safe and successful New Year.

What Digital Ad Platform Works Best?

It’s a question we often get from new clients. The answer is of course “It depends”. It really does depend on your immediate and longer term objectives. But the answer can be summed up in two ways.

If you want to reach people who are actively looking for services, products, ideas and offers then you need to be running pay per click search ads. These people are considered “in-market” right now. Any business can benefit from an ongoing PPC program. Think of how people might look online for your product or service. That’s what we do. We develop key words and ads that help you be found by customers as they search. We create dozens of key words and ads to help people find your business.

If you want to reach a wider audience of people then we use the Google Display Network and facebook and Instagram display and video ads. These ads offer multiple ways to target customers and they build your brand image. These ads will reach people who are “in-market” and also a wider audience that are higher up the sales funnel, but are still potential customers. These ads get them engaged with your brand and your website. We recommend that our clients run a blend of both of search and display ads. That way we are working on bringing in new customers right now and building up a base of potential new customers who are just starting their journey towards that next purchase.