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How to Reach People Now

With so many people at home, spending time online, we are seeing increased web activity. If you are a business that wants to take a digital step forward, this is an opportunity to reach consumers where they are spending more time now. They are at home, they are on the internet, doing searches and on social media. We want to help you reach these consumers.

Search engine marketing programs reach active consumers looking for your products and services. They are looking for service and delivery options. Consumers are reviewing financial services and insurance services. They are planning future purchases while actively looking for goods that can be safely picked up or delivered. Work form home products and services are in demand. Online education will grow for children and adults. People looking for new hobbies and pursuits.

Social media ads are a highly effective way to connect your business to consumers. When physical social interaction is not an option, social networks are a place people go to connect. We build your business with the digital strategies that make sense for your business. Your situation is unique and requires a custom approach.

Facebook Post Boosts & Facebook Ads

 

Managing an organization’s Facebook page involves working with our clients to create relevant posts and using Facebook Ad Manager for marketing campaigns. When a post is created Facebook makes it very easy to extend the audience reach of that post by simply giving it a Boost. For a few extra dollars that post can potentially reach thousands more people.  That makes Boosting an easy way to expand audience reach. We use this tool but we recognize the limitations of what we can do with a Facebook Boost. We ensure only a very, very small portion of a client’s budget goes into Boosts. The Boost function doesn’t replace the benefits of running a marketing campaign on Facebook.

In contrast to Boosts, Facebook Ads have great customization capabilities.  There are many options for ad formats and creative development. Since our clients have many unique client profiles to reach Facebook Ads are the best way to effectively reach those people. In comparison, Boosts have very limited options for targeting. There is no real plan behind using a lot of Boosts, especially at the expense of Facebook Ads.

Using Facebook Ads is a process.  We set the goals, execute the plan, analyze the results and then put that learning to use again and again. Facebook Boosts are easy and helpful but they don’t replace a structured marketing plan.

If your organization needs help developing more effective social media marketing then get in touch with Junction Digital. You may already be managing your social media and creating great posts. If you are, then keep doing it. But if you are relying on Boosts and not leveraging the sophisticated tool set in Facebook Ad Manager then we can help.