Posts

Facebook Ad Formats

/0 Comments/in , /by

Facebook offers a variety of ad formats that small and large businesses can use to promote their products or services. Here are the advantages of some of the most popular types of Facebook ads:

  1. Single Image Ads: These are the most common and basic type of Facebook ads. They are simple, yet effective in catching the attention of potential customers. Single image ads can be used to promote anything from a product or service to an event. With this format, businesses can add a single image, headline, and body text, and can also add a call-to-action button. Single image ads are a great way to start with Facebook advertising as they are easy to create and low cost.
  2. Carousel Ads: These ads feature multiple images or videos that users can swipe through. Carousel ads are great for showcasing different products or features in a single ad. They allow businesses to tell a more engaging and interactive story and provide more information to potential customers. Carousel ads tend to have a higher engagement rate than single image ads, as they allow businesses to show a range of products or features.
  3. Video Ads: Video ads can be very effective in engaging potential customers, conveying a brand message, and driving conversions. With video ads, businesses can use a combination of sight, sound, and motion to deliver their message. Video ads can be used for everything from building brand awareness to promoting a specific product or service. Businesses can create both short and long-form videos, depending on their goals.

Choosing the right type of Facebook ad depends on the business’s goals and audience. Single image ads are easy to create and a business can run a variety of them. Carousel and video ads can be used to showcase more products and tell a more engaging story. At Junction Digital we leverage all these formats for our clients to create effective Facebook ad campaigns that drive results.

Facebook Advertising for Small Business

/0 Comments/in , /by

Facebook is an incredibly powerful marketing tool for businesses of all sizes. For small businesses, in particular, it can be a game-changer. Here are the top three benefits of Facebook advertising for small businesses:

  1. Cost-effective: Facebook advertising is one of the most cost-effective forms of digital marketing. With a relatively small budget, small businesses can reach a large audience and target their ads to specific demographics, interests, behaviors, and locations. This level of targeting ensures that small businesses are getting their message in front of the right people, at the right time, and at a fraction of the cost of traditional advertising such as radio, flyers or print ads.
  2. Increased brand awareness: Facebook has reaches over 85% of Canadians and most of us check in daily, making it one of the most powerful platforms for brand awareness. Small businesses can use Facebook advertising to build their brand and increase visibility among potential customers. By creating engaging and relevant content, small businesses will increase brand awareness and build a loyal following. Junction Digital has the expertise to manage this for your business.
  3. Measurable results: Facebook advertising provides detailed analytics that show the success of campaigns. With this information,  we identify what works and what doesn’t, allowing us to refine the strategy and improve the effectiveness of your ads. This level of data-driven marketing ensures that your advertising dollars achieving your marketing goals.

At Junction Digital we know Facebook advertising offers small businesses a cost-effective, highly-targeted, and measurable way to reach a large audience and build their brand. It’s a must-have tool for any small business looking to grow and succeed in the digital age. Contact us to get started or to take your digital marketing to the next level.

Plan for 2021

/0 Comments/in , , /by

The calendar is just about to turn over to a New Year. It feels like everyone wants to put 2020 well behind us. It has been a challenging year to say the least. Many of our clients have been through a difficult year, with businesses being forced to close and make significant changes to how they operate.

How did you adjust in 2020?

Junction Digital was able to help our clients be nimble and flexible with their go to market strategies. Some clients added online storefronts. Others changed the creative messaging to provide information to customers about how they are providing a safe environment for them. For many we shifted the ad focus across platforms to capitalize on media usage trends. Some clients saw improved results with search while others got more traction with social media or programmatic ads. Many clients still had a very successful year as their digital marketing helped them find new customers and build business despite the impact of COVID 19.

Leverage your  digital marketing, selling and delivery

If your business is in the retail sector then you must be able to sell online. You should provide delivery options, if you can physically ship small items. Larger items require pickup or special delivery services, until customers are allowed back in stores. Make sure your business lets people shop online. People are very comfortable doing this now.

If your business is a service then you have already adopted to online and over the phone interaction with your customers. Video meetings are now common with customers. Just make sure your marketing is getting the conversions you need and bringing potential customers to your site.

Every business is still faced with the challenge of finding new customers and this is true perhaps more than ever now. Junction Digital is here to help you navigate through this challenging environment by developing an effective online marketing strategy that fits your budget and delivers results.

We wish everyone Happy Holidays and a safe and successful New Year.

How to Re-Engage with Customers

/0 Comments/in /by

As we move through the many changes we are facing together, businesses are opening again and re-engaging with their customers. Businesses are adjusting to the requirements that govern physical interaction with customers. When we speak with these businesses, they are seeking answers to the challenge of how to communicate with their customers. We can manage their online marketing so customers know they are open and are using the proper safety protocols.

Here are methods we use now to help our clients communicate with their customers.

Social Media –

We develop a simple social media ad program to let customers know you are now open again. This will inform them about how your business may be operating differently now and let them know your updated safety measures. Social media posts and advertising can be easily adjusted and updated to get this information out.

Search Program-

We see lower costs on many Cost per Click Search programs now. But consumers are still actively looking for services and products on search engines like Google. So with fewer advertisers in the market, our clients are benefiting from the lower costs and improved return on ad spend.

Keep Your Customers Informed-

Right now  we want to keep your message up to date.

Smaller Budgets-

Many of our clients are doing small programs of $500-$1,500 a month over 1-3 months. These program keep customers informed and still bring in sales. With lower costs we can do a lot more right now. Even small budgets can have a big impact.

Every situation is unique. Right now our objective is to discuss what will work best for your business. Contact us today to see how we can create a program to help your business respond to the current market.

How to Reach People Now

/0 Comments/in , /by

With so many people at home, spending time online, we are seeing increased web activity. If you are a business that wants to take a digital step forward, this is an opportunity to reach consumers where they are spending more time now. They are at home, they are on the internet, doing searches and on social media. We want to help you reach these consumers.

Search engine marketing programs reach active consumers looking for your products and services. They are looking for service and delivery options. Consumers are reviewing financial services and insurance services. They are planning future purchases while actively looking for goods that can be safely picked up or delivered. Work form home products and services are in demand. Online education will grow for children and adults. People looking for new hobbies and pursuits.

Social media ads are a highly effective way to connect your business to consumers. When physical social interaction is not an option, social networks are a place people go to connect. We build your business with the digital strategies that make sense for your business. Your situation is unique and requires a custom approach.

Facebook Post Boosts & Facebook Ads

/0 Comments/in /by

 

Managing an organization’s Facebook page involves working with our clients to create relevant posts and using Facebook Ad Manager for marketing campaigns. When a post is created Facebook makes it very easy to extend the audience reach of that post by simply giving it a Boost. For a few extra dollars that post can potentially reach thousands more people.  That makes Boosting an easy way to expand audience reach. We use this tool but we recognize the limitations of what we can do with a Facebook Boost. We ensure only a very, very small portion of a client’s budget goes into Boosts. The Boost function doesn’t replace the benefits of running a marketing campaign on Facebook.

In contrast to Boosts, Facebook Ads have great customization capabilities.  There are many options for ad formats and creative development. Since our clients have many unique client profiles to reach Facebook Ads are the best way to effectively reach those people. In comparison, Boosts have very limited options for targeting. There is no real plan behind using a lot of Boosts, especially at the expense of Facebook Ads.

Using Facebook Ads is a process.  We set the goals, execute the plan, analyze the results and then put that learning to use again and again. Facebook Boosts are easy and helpful but they don’t replace a structured marketing plan.

If your organization needs help developing more effective social media marketing then get in touch with Junction Digital. You may already be managing your social media and creating great posts. If you are, then keep doing it. But if you are relying on Boosts and not leveraging the sophisticated tool set in Facebook Ad Manager then we can help.